Digging up some notes from a session at the Word of Mouth Marketing Association conference a few months ago… George Silverman, author of The Secrets of Word of Mouth Marketing, had these things to say:
- 90% of marketing spent on brand choice. Should be on decision acceleration.
- Get strategic about word of mouth. Don't get lost in tactics. Don't let the sideshows run the circus.
- Buzz is noise. So what if you don't break through the clutter, you need a message. Does the WOM break through the blocks?