Competition among manufacturing brands is fierce. Televisions, kitchen appliances, flooring, electronics – it’s a crowded market in every category. Most manufacturers are missing out on a prime opportunity to get ahead in the game – the digital channel.
In the next iCitizen Webinar, Resource Interactive and Bazaarvoice will illustrate how the web is both a direct response vehicle and a brand builder. It is a medium that can create value with a smaller budget and establish a connection with the consumer, regardless of brand category.
In this webinar, we will:
• See how manufacturers successfully use the digital channel
• Gain insights and specific tactics on how you can take advantage of the digital channel
• Look into what’s next as we reveal emerging technologies that heighten consumer empowerment
Tip Rose, Director of Branded Manufacturing & Services at Resource Interactive
Chad Bockius, Director of Product Marketing at Bazaarvoice
Details and registration:
Thursday, June 25, 2009
1:00 – 2:00pm, EST