Carole IrgangI’m excited to announce Carole Irgang has joined our advisory board. Currently head of Red Shoes Marketing, Carole spent several years as the SVP of Integrated Marketing Communications at Kraft Foods, where she led innovative integrated marketing efforts – including digital and interactive campaigns for a portfolio of iconic brands.

Prior to Kraft, as an Executive Vice President at Grey Worldwide, Carole helped some of the world’s largest marketing companies like P&G, 3M, and Novartis develop smart, relevant and compelling business and advertising ideas for their products. She was named one of AdAge’s Women to Watch in 2007 and has continued to be a recognized industry leader in marketing.

As we continue to expand our focus into consumer packaged goods (CPG) brands, now working with more than 35 P&G brands and many more prestigious CPG names, we’re thrilled to welcome Carole on board as an advisor. Her expertise in brand marketing strategy, brand identity, and communications strategy cuts across product categories from Beauty to Feminine Care, Food to Pharmaceuticals, and Household Products to Snacks and Beverages. Carole’s passion, energy and insight have helped her clients generate hundreds of millions of dollars in incremental income year over year, and we know she’ll help us better understand and address the needs of CPG manufacturers.

A year ago, who would have ever believed that people would write reviews about facial tissue? But the fact is, whether people are shopping for dishwashing detergent, a plasma TV, or health insurance, they’re increasingly turning to other people like them to make decisions. So manufacturers of all types of products – and providers of all types of services – are turning to Bazaarvoice to help them capture and make the most of that customer voice.

Welcome, Carole! We look forward to a long and prosperous partnership.

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