This blog post is part of the Social Commerce Summit Quarterly series.

According to analysts, the top question from CMOs who engage with social media is, “How do I measure results?” A recent study by Forrester found that less than half of interactive marketers measure the ROI of their social applications, and a recent study by Bazaarvoice and The CMO Club suggests it’s even less than that.

While measuring conversations’ ROI seems as elusive as capturing a chat between two friends at a cafe, word of mouth on your site can uncover critical insights and real metrics. In this two-part webinar, you’ll get specifics on how increased engagement and sales through a tailored campaign that encourages consumer stories to be shared on site. You’ll also gain insights from automotive parts giant JC Whitney on how to execute and measure social strategies – and exactly how they pay off.

In this webinar, you’ll learn:

  • The social commerce metrics that matter most to your business
  • The right strategy, tools, and techniques to measure success
  • How to use metrics to gain buy-in throughout your organization
  • Social strategies that pay off for all brands

Guest speakers:

October 29, 1:00 – 2:00 CST

Register and attend for a chance to win a free pass to the U.S. Bazaarvoice Social Commerce Summit and gift certificates to and JC Whitney.

Register Now

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